Our story
How this place came to be
Most company histories are a timeline with photos, and a timeline is not a story. This one has people in it: what they were trying to do, what nearly stopped them, and the decision that settled it.
Free to build. You pay nothing until you have seen your cover.
Picture it
Comics this could be
Each one grew from a single line. Yours starts with whatever you tell us, and every page is about your business.
Two founders, a rented unit and the order that nearly finished them in year one.
Sixty years from one van to a fleet, told through the people who drove them.
How the thing you're known for got built, and everything that got tried first.


What we'll ask
Questions written for this comic
No generic form. These are the questions this kind of comic asks, so the pages are built from what only you know.
- Who is in itThe people in the story and what each of them is to the company, with up to three photos each, so they look like themselves on every page.
- How did the company start?e.g. Two of us, a rented unit in Leeds, and one van in 2004
- Who's it for?Who's going to read it. This changes what the story assumes they already know.
- What nearly stopped it?The order that fell through, the year nobody was paid. This is the story.
- What turned it around?
Where it gets used
One comic, several jobs
Good for a milestone year, the reception wall, an investor pack, and the About page nobody reads.
Two ways to tell it
Which story shape fits
Our origin story
How and why the company came to be, with the founders as the people it happened to.
Start this oneHow we built it
The work of arriving at a decision: what got tried, what got changed, what settled it.
Start this one
See the cover before you pay a thing
Answer the questions, pick the style, and see your real cover, drawn free. The other fifteen pages are drawn once you order.
Start this comicFour kinds of business comic
Or make one about someone else
02Our customers
The customer whose problem you fixed, or your product doing its work in one real scenario.
Story shapes
- A customer's journey
- The product in use
03Our people
The first ninety days, the team that pulled it off, the new system nobody wanted, the day it nearly went wrong.
Story shapes
- First 90 days
- Behind the scenes with the team
- Rolling out something new
- The day it nearly went wrong
04Brand character
Your mascot with a goal, an obstacle and a win. A character that can come back next issue.
Story shapes
- Brand character

